Avance Car Rental increases conversions by 360% in 29 days

1389

conversion increase

360

conversion increase in 29 days

conversion rate improvement

Background

Avance Car Rental company has been operating in the car hire sector since 1992. Its management and staff have experience both in the rental market and in the tourism market in general. The company offers many quality services to its customers focusing on their safety and well-being. Facing fierce competition, Avance contracted our digital marketing experts in the hope to grow its market share and drive more leads using digital marketing.

We have developed and created a custom strategy including Google Ads, SEO strategy, and website optimization to solidify their brand presence and help them achieve all their business goals!

Our offer

When Avance contacted us, we performed deep research into their business objectives and target demographic groups.

We have established the following targets to help Avance beat the competition in this challenging industry:

Our strategy and increasing awareness

We have reviewed their SEO and Google Ads accounts and found that the company faces very high competition. However, our experience with the vehicle rental industry and close engagement with Avance made us ready to face this challenge. Our sound strategies improved brand awareness across Google, increased conversions and bookings via all platforms, boosted Digital Marketing ROI, and helped the company recover after a website crash.

Google Ads

Avance had a good understanding of the customer base but didn’t use Google Ads optimization to target proper demographic groups for high CPA conversions.
We proposed a better strategy:
Comprehensive research based on data from the initial Google Ads campaign.
Detailed research of competitors and industry.
Adapting bidding to target demographic groups driving higher CPA conversions.
Properly targeting observational in-market and affinity audiences for car rental and commercial rental campaigns!
Allow for a more comprehensive analysis of Avance’s conversion data and target market.

SEO

Avance’s previous strategy was based on backlinks from low-weight pages, which targeted broad terms such as “car hire”, “car hires Greece”, etc.
We proposed a new strategy:
Focusing on less competitive terms with high value
Adding FAQs that users often seek.
This improved Avance’s website relevance to the target audience and its ranking on Google SERP.

SEO Research

In 2021 Avance’s website crashed, and this crash caused several problems with platforms and reduced Google Ads and SEO conversion rates. However, our specialists managed to overcome this challenge:

Optimized

website’s conversion
rate

Added A/B

testing feature for high-traffic flows

Optimized

landing pages for better conversion

Streamlined

user experience and added booking categories

Integrated

Google Maps
with Marker
feature.

Added

CTA buttons
for each
tab.

Added

booking forms, click-to-call, clickable contacts, and more useful features.

All these

optimizations greatly improved UX and resulted in an outstanding increase in conversion!

Achievements

1389

conversion increase

Although a single Avance’s website crash resulted in a setback, we moved much further ahead. Our hard work has brought Avance a stunning 1389% increase in conversions!

360

conversion increase in 29 days

We have implemented a number of recurring optimizations targeting specific audiences and demographic groups. In the period from May 2022 to December 2022, we have improved cost per lead by an incredible 71%!

conversion rate improvement

We managed to increase our conversion rate by 86% to an impressive figure of 2259.63 conversions on average per month over a consistent period.

Ready to get started?

Our team is always ready to provide answers and offer professional advice. Let’s work together to identify how we can be of assistance and find the optimal solution for your needs.