HALLHUBER gets a miraculous boost with a 1,039% Revenue Increase through Non-Branded Search (PPC)

1139.94

Increased Revenue

206.89

Improved Organic Keywords

178

Increased Impressions

Background

HALLHUBER GmbH is one of the most important German fashion brands offering a unique selection of ready-to-wear items, accessories, bags, and shoes to create individual looks. HALLHUBER distributes its products exclusively in over 200 stores and retail spaces in Germany, Austria, Switzerland, Luxembourg, and the Netherlands. HALLHUBER online shop is available in Germany, Austria, Switzerland, the Benelux countries, France, Ireland, and Italy with more countries to follow soon.

HALLHUBER wanted to improve its rankings in organic and paid search results to expand its online presence, gain traction and improve conversion level. We developed comprehensive strategic campaigns that brought the desired results through the combination of different methods: SEO to organically improve visibility and Google Ads to increase traffic and conversions right away as SEO was in progress.

Our work

Google Ads

Previously Hallhuber used a somewhat outdated strategy that was heavily focused on branded keywords. We changed the focus to non-branded keywords for some of the campaigns targeting popular queries and bestsellers. This improved capitalization of the increased traffic brought by SEO initiatives. Our analysts have closely monitored the campaign and made accurately pinpointed modifications based on feedback data to maximize ROAS while minimizing ad costs to achieve a miraculous increase in profits!

SEO

We used an expanded range of strategic methods to optimize HALLHUBER’s website for the web using technical, on-page, and off-site SEO strategies. Our analysts, optimizers, and other professionals worked together to eliminate 404 errors, improve page loading time, write the immense volume of copy for different clothing categories, and develop a solid backlink profile that ultimately helped to improve the ranking of the website

Achievements

Well over 1,600,000 organic impressions in one month (SEO)

Impressions increased

by 182% in
just 10 months (SEO)

23,87% more

New Organic Users as compared to the previous year (SEO)

215.89%

improvement in Ranking Organic Keywords in just 7 months (SEO)

227.46%

improvement in Paid Conversions (GA)

871.38% more

Transactions in just 6 months through non-branded campaigns (GA)

1,129.99% higher

Revenue in just 6 months
through non-branded campaigns (GA)

456%

better ROAS in just 6 months through non-branded campaigns (GA)

-63.82%

reduced
Bounce Rate
(SEO)

Results

1139.94

increased revenue

Our analysts achieved an amazing 1,139.94% increase in revenue through a 6-month Google Ads non-branded campaign. While actual results may vary from campaign to campaign, the whole level of revenue increase is simply outstanding.

206.89

improved organic keywords

We used ranking keywords to move up HALLHUBER’s apparel categories and organically dominate the search results for increased visibility. Thus, the retailer became much more visible for the most lucrative online audience: people searching Google for those items they want to see or buy!

178

increased impressions

Our comprehensive campaign using Google Ads (PPC) and SEO brought HALLHUBER the desired level of impressions to the right audience. Outstanding apparel designs by HALLHUBER are drawing the desired attention and the company is looking forward to further increasing sales and audience engagement.

Ready to get started?

Our team is always ready to provide answers and offer professional advice. Let’s work together to identify how we can be of assistance and find the optimal solution for your needs.