Online orders growth for Kwekkeboom over 900%

134

Increase in conversions

923

Online orders growth

9

Increase in daily impressions

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About client

The history of the pastry family business starts two centuries ago in Enschede when Lambertus Kwekkeboom was born in 1832. What has not changed much in all those years are the honest products of Kwekkeboom.

These are still old-fashioned tasty and are often still made according to the old recipe book. Honest raw materials such as real butter, flour, sugar, eggs, whipped cream, pure almond marzipan, almond paste, and fresh fruits are used as a basis for all products.

Definition of goals

As people were staying indoors during the COVID-19 lockdown, Kwekkeboom wanted to encourage health-conscious individuals to seek effortless food delivery from their online store. Our objectives were:

  • Drive relevant traffic to THE website using Google Ads and SEO
  • Improve ROAS in 6 months
  • Increase brand awareness in the highly competitive custom food space
  • Reduce overall cost-per-acquisition

Analysis and strategy

Our experts needed to match the underperforming website and ads with in-store sales, improve website credibility, increase online purchases and adapt the shopping experience to the COVID-19 climate.

Google Ads

Non-branded smart shopping campaigns for specific product categories and high search volume keywords

SEO

Generating a site-wide keyword strategy, creating more high-quality links, and adding more keyword-enriched content

Our Approach

Adapting Google Ads campaigns

We focused on high-impact custom food categories and optimized each campaign for steady growth and smart shopping. 

Our strategies were:

Verifying targets

Making sure that the campaign targets relevant locations, languages, networks, and devices.

Сheck the budget

Make sure that budget is spent in the most efficient way.

Keyword optimization

Expanding keywords and phasing out irrelevant search terms with unwanted intents.

To find an audience

Using Google Observational audience to target relevant user audience.

Correct reducing

Reducing the focus on low-relevance product groups, search ads, and keywords that weren’t proving traffic.

Campaigns research

Identifying best campaigns for smart bidding strategies.

The right focus

We focused on driving relevant traffic to the Kwekkeboom website and switched strategies at a set ROAS cap to further maximize conversion value.

A/B testing

Consistent A/B testing of extended ads.

Top class SEO

We utilized the best SEO strategies to improve Kwekkeboom’s ranking for the most competitive search terms and boost their credibility during the lockdown.

Our strategies were:

Semantic core

Integrating a new keyword strategy, metadata, and URL structure.

Internal optimization​

hecking for technical issues on the website such as 404s, canonicalization, and indexing constraints.

On-page

Generating high-quality links such as guest posts and editorials.

Content

Implementing keyword-enriched content for every product category.

Achieved results

134

Increase in conversions

While increasing transaction value per month, our experts managed to stay within Kwekkeboom’s Google Ads budget and reduce cost-per-clicks by 27.25%. The result? The E-commerce conversion rate improved by 134.16%.

923

Online orders growth

Our SEO and Google Ads specialists used a comprehensive integrated strategy. They achieved a mind-blowing 923% growth in organic revenue in just six months.

9

Increase in daily impressions

Adapting Google Ads and SEO strategies for the COVID climate game a steady boost in Kwekkeboom’s impressions, from 5k to an unbelievable 13k.

Ready to get started?

Our team is always ready to provide answers and offer professional advice. Let’s work together to identify how we can be of assistance and find the optimal solution for your needs.

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